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Health Foods Target Health And Fitness Trend
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Health Foods Target Health And Fitness Trend
New age conscious consumers comprise a growing niche segment which marketers have been quick to tap into which customised health-food products. More and more supermarkets are, increasingly, boasting separate food counters that stock a wide range of products, rangeing from low-calorie biscuits to fibre-based cholesterol-free breads, Cheese for Health to even sugar free rice. The popularity of these counters can be gauged from the fact that the products are being lapped up quickly by a growing breed of conscious consumers. This segment of the food market in India is now displaying almost all the characteristics of a niche market. Marketers are, thus beginning to see immense potential in this growing niche. In fact, chances are that this niche segment may be transformed into a mass segment over a period of time, considering the fast pace at which more and more Indians are falling prey to hectic lifestyle. FritoLay, the leading foods major, launched its new breakfast cereal Quarker Oats across India recently. Sucheta Govil, marketing director FritoLay India said, “Over the past few years the urban Indian consumer has become more aware of an ideal diet as well as an active lifestyle. It has been FritoLay’s endeavor to provide its consumers with a variety of choices and that meets the needs of today’s consumer. The launch of Quaker Oats in India addresses thjis rapidly growing trend”.

When it comes to energy drinks in india the market still its infancy, would be gulping it more at nightclubs than at the gym. So when a new energy drink like Effect trries to make place for itself in

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